Build Your Ad Filmmaking Business
Get Devang Singh’s proven framework for attracting better clients, winning bigger projects & growing your ad filmmaking business.
- Date
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- Language
- English
- Platform
- Live On Zoom
Devang -
Co-Founder, Studio Fry
14 Years+ Of Experience
600+
Commercial Productions
Work With Top Brands
Register Now
LIGHTS.
CAMERA. SPOTLIGHT.
In Focus: Devang Singh
Years of creating standout work for brands, celebrities and some of the biggest names in the industry. 
REEL 02
Rolling
Attend This Trial Class Only If You’re A…
Rolling
Scene - Casting
Scene 01
Freelance Filmmakers & Video Editors
Ready to get better clients and build a more consistent business.
Scene 02
DOPs, Cinematographers & Directors
Looking to work on bigger projects and position yourself better.
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Photographers Moving Into Filmmaking
Ready to make the move from photography to commercial films.
Scene 04
Wedding, Event & Travel Filmmakers
Looking to take your work from events to brands.
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Content Creators & Social Video Experts
Ready to turn content skills into bigger commercial opportunities.
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Production House & Creative Agency Owners
Looking to acquire better clients and grow beyond one-off projects.
Is Your Career Stuck Here?
You’ve put in the years to get good at your craft. Now you’re trying to figure out how to grow.
- You've put in the years to get good at your craft. Now you're trying to figure out how to grow.
- Your craft is getting better, but your business isn't.
- You're always wondering, “How do I get the next project?”
- Your portfolio is strong, but your client list isn't.
- You're doing great work, but still hearing, “Can you do it for less?”
- You want bigger brands, bigger budgets and bigger projects - but don't know how to get there.
- You've mastered your craft. Now you want to master the business behind it.
Scene - The Block
A Look Inside the Trial Class
“The lessons, mistakes and systems behind Devang’s 9-figure filmmaking business.”
Take
01
The S.W.A.T.C.H. Blueprint
Devang’s proven six-step framework for building and growing a profitable filmmaking business.
Take
02
The Payment Rule
The exact line between pitching an idea and starting the shoot, so nothing begins without a signed contract and an advance.
Take
03
Learn From the Expensive Mistakes
An honest breakdown of the contract and scaling mistakes he made himself, and how to avoid them.
Take
04
Make AI Your Production Partner
See how Devang uses AI across research, scripts, moodboards and proposals without letting it take over the creative.
Take 01 - 05
From A Busy Freelancer To A Profitable Filmmaking Business
Scene - The Edit
Scene - The Script
The Craft & Business of Filmmaking
9 Modules + 2-Day AI Workshop
Master the creative and business skills that take you from making great work to building a business around it.
1. Module 1 — How To Acquire Clients
Understand how the agency and brand world works and build a clear approach to getting the right clients.
DECODING THE AGENCY WORLD
Understand how agencies work, who makes the decisions and where you fit in.
CLIENT ACQUISITION
Learn where better opportunities come from and how to get yourself in the room.
Stop relying only on referrals – start building a pipeline of better clients.
2. Module 2 — Brand Audit & Understanding A Brief
Learn to look beyond the brief, understand what the brand actually needs and build a stronger creative response.
BRAND AUDIT
Understand the brand, its market and what it is trying to achieve.
UNDERSTANDING THE BRIEF
Go beyond the client’s words to find the real creative opportunity.
Stop simply executing briefs – start bringing more value to the table.
3. Module 3 — Research For Your Vision
Turn research into a clear creative direction – with the right references, scale and team behind it.
RESEARCH FOR YOUR VISION
Find the references, insights and ideas that shape your creative approach.
BUILDING THE RIGHT TEAM
Understand the scale, scope and people needed to bring the vision to life.
Build ideas that are not just creative, but possible to execute.
4. Module 4 — Building A Social Media Presence
Turn your online presence into a tool that showcases your work and opens doors to better opportunities.
BUILDING YOUR CREATIVE PRESENCE
Show the right work, in the right way, to the right people.
SOCIAL MEDIA AS A BUSINESS TOOL
Use your presence to build visibility, credibility and new opportunities.
Don’t just post your work – make your work a client and agency magnet.
5. Module 5 — The Life Cycle Of An Ad Film
Understand what happens at every stage of an ad film – from the first brief to the final delivery.
THE COMPLETE AD-FILM WORKFLOW
Understand how a project moves from brief to execution and delivery.
MANAGING THE PROCESS
Know what needs to happen at each stage to keep the project on track.
When you understand the entire process, you make better creative and business decisions.
6. Module 6 — Growing A Client Into A Long-Term Retainer
Learn how to turn a successful project into a longer, more valuable client relationship.
FROM ONE PROJECT TO MANY
Spot opportunities to expand the work beyond the original brief.
BUILDING LONG-TERM CLIENTS
Create relationships that bring repeat business instead of starting from zero every time.
Stop chasing the next client, start growing the ones you already have.
7. Module 7 — How To Create A Proposal In Today’s Content Ecosystem
Turn your proposal into a high-value narrative, not just a price list, and build the right AI stack around your work.
BUILDING HIGH-VALUE PROPOSALS
Learn how small additions and smart bundling can increase the value of your proposal.
BUILD YOUR AI STACK
Use the right AI tools to make your creative and business process more efficient.
Your proposal can do more than win the project, it can increase what the project is worth.
8. Module 8 — Costing, Contracts, Rights & Licenses
Learn to cost a project from the client’s point of view while protecting your money, time and creative rights.
COST FROM THE CLIENT’S POINT OF VIEW
Understand what the client is paying for and build your costs accordingly.
CONTRACTS, RIGHTS & LICENSES
Know what needs to be protected before the project begins.
Price your work with clarity. Protect what you’ve built.
9. Module 9 — Directing Crews, Teams & Talent
Learn to confidently handle different crews, teams and talent while staying in control of the set.
MANAGING EGOS & CREATIVE DIFFERENCES
Know how to handle different personalities without losing the vision.
DIRECTING MODELS, CELEBRITIES & INFLUENCERS
Lead talent with confidence while keeping the set moving.
When you can lead the room, you become the person clients want to work with again.
- 2-DAY AI HYBRID FILMMAKING WORKSHOP
Learn how to bring AI into the filmmaking process - from the first brief to the final film.
DAY 1 - PITCH IT
Walk in with the campaign. Build the idea.
- Set Up the Project
- Brief, Research & Strategy
- Scripting
- Key Visuals & Design
- Storyboarding & Pitch Deck
DAY 2 - MAKE IT
Turn the idea into a film and make the numbers work.
- Shoot, Hybrid or Generate
- Which AI Tool for What
- Planning a Shoot for AI
- The Fully Generated Route
- The Money & Paperwork
Know where AI fits - creatively, practically and commercially.
Meet Your Coach
Devang Singh
Devang Singh is a commercial film director with 15+ years of experience in the advertising industry. He studied photography at Light & Life Academy and went on to build Studio Fry in 2014.
He has worked across 600+ commercial productions, building campaigns for some of India’s biggest brands and working with leading names across entertainment and sports.
But his biggest lesson didn’t come from making films. It came from learning how to build the business behind them.
His Experience Includes:
- 600+ commercial productions for India's biggest brands
- Zomato, Mumbai Indians, Coca-Cola, Lakmé, Licious, Vivo, Scapia & Netflix
- Kareena Kapoor, Hrithik Roshan, Sourav Ganguly, Jasprit Bumrah & more of India's biggest faces
- ₹1 Crore+/year with 70%+ from repeat & retainer clients
- Hybrid filmmaking: motion control, high-speed & AI in post
Director's Chair
q&a - Behind the Scenes
Frequently Asked Questions
1. Is this for complete beginners?
No. This is for creative professionals who already get paid for their work and want to move beyond one project at a time. If you’re still learning the basics of shooting or editing, this isn’t the right fit yet.
2. Is this only for filmmakers?
No. The class is also for editors, videographers, cinematographers, wedding filmmakers, content creators, studio owners and other creative professionals working in the industry.
3. Will I learn camera, lighting or editing?
No, and that’s intentional. The focus is on the business side of the work: understanding briefs, positioning, quoting, contracts, advances, scope and building repeat clients.
4. Will I learn how to get better clients?
Yes. You’ll learn how brands and agencies evaluate creative talent, and how to position yourself for better, higher-value opportunities.