TAKE 01For Filmmakers Who Want to Work With Brands
Craft andBusiness of Ad Filmmaking
For ₹99, experience an actual class from the 3 Month Private Cohort.
Take the Trial Class with Devang. See what you’ll learn and how the program works before deciding whether to join the full cohort.
Live On Zoom
- Date
- 18th October (Sun)
- Time
- 11:00 AM IST
- Language
- English
600+ commercial ad films · 15+ years on set · Director & Co-Founder, Studio Fry
SC 01 · Mumbai Indians
SC 02 · Zomato
SC 03 · Masterchow
SC 04 · Impact Mints
SC 05 · Atlys
SC 06 · Scapia02Trusted by leading brands
600+commercial ad films directed & produced
His work spans campaigns for major Indian and global brands.
TAKE 01
TAKE 02
TAKE 03
TAKE 04
TAKE 05
TAKE 0604Casting call
Who is this program for?
There’s a place for you here.
SC 01 · 01 / 04
Already on set? Learn the client side.
- Assistant Directors
- Editors
- Animators
- Line Producers
- Post Supervisors
You’ll learnBriefs. Brands. Pitches. Client relationships.
SC 02 · 02 / 04
Already have clients? Win commercial projects.
- Wedding & Event Filmmakers
- Docu/CSR Shooters
- Agency Producers
- Creators
You’ll learnTreatments. Pitches. Campaigns.
SC 03 · 03 / 04
Coming from another industry? Start here.
- Tech
- Sales
- Finance
- Corporate
- Fresh Graduates
You’ll learnBrief → Pitch → Budget → Production.
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You know how to make the ad film? Now build the business.
- Independent Directors
- Boutique Production Houses
You’ll learnPricing. Margins. Cash Flow. Repeat Business.
05What you’ll learn in the 3 Month Private Cohort
Learn how commercial projects get pitched, priced and produced.
10 live classes covering the business behind commercial filmmaking.
- Decode how the agency world works.
- Understand agency and direct clients.
- Find and approach potential clients.
- See what we did to acquire clients.
- Break down the Swatch case study.
- Understand the client, agency, production house and filmmaker.
- Follow a commercial project from idea to execution.
- Research and audit a brand.
- Identify the audience, objective and key requirements.
- Turn a brief into a clear creative direction.
- Research before developing your idea.
- Build a clear vision for the project.
- Create pitches and treatments that communicate the idea.
- Build a professional social media presence.
- Showcase the right work.
- Create content that attracts commercial opportunities.
- Move from brief to pre-production.
- Understand shoot-day workflows and responsibilities.
- Follow post-production through to delivery.
- Structure a commercial proposal.
- Understand how clients evaluate value.
- Learn the anatomy of a retainer.
- Break down production costs and cost heads.
- Calculate actual project profit.
- Price projects based on your numbers.
- Understand taxation and compliance basics.
- Navigate commercial agreements and paperwork.
- Manage the money your projects make.
- Run the shoot floor effectively.
- Manage crews, departments and diverse talent.
- Make quick decisions that keep production on track.
06New tools · same creative instinct
Master AI for commercial filmmaking
10 modules. From the first idea to the final social ad.
- 01
Claude for Ideas, Scripts & Stories
NEW - 02
Build Worlds Before You Shoot
- 03
Find the Right AI Tools for the Job
- 04
Tell Better Stories With AI
- 05
Create Pitches That Sell the Idea
- 06
Plan the Shoot With AI
- 07
See the Film Before You Shoot It
NEW - 08
Blend Real Footage With AI
- 09
Edit, Enhance & Finish With AI
- 10
Create More Social Ads, Faster
NEW
AI pre-viz · Burger King Peri PeriCast, sets and frames, locked before the shoot.
07Ready for your next production
Don’t waste hours building what’s already been built.
Production checklists
PDFBudget sheets
XLSXPitch templates
DECKTreatment templates
DECKDevang’s Brand Audit Questionnaire
PDF
08And yes, paid commercial freelance opportunities
₹5,000 to ₹3 lakh
Projects worth ₹5,000 onwards, up to ₹3 lakh.
Selected community members get first access to selected paid commercial projects.
09The full program · your investment
Craft and Business of Filmmaking
10 live masterclasses
10 AI modules
Commercial filmmaking toolkit
Class recordings
Templates and production documents
Community access
Selected paid project opportunitiesProjects worth ₹5,000 onwards, up to ₹3 lakh.
10Why this program
The film is only one part of the job.
- 01
Learn from working directors
Understand commercial projects from people working on commercial sets.
- 02
Learn the business behind the film
Briefs, pitching, costing, clients and repeat business.
- 03
Use real production tools
Treatment decks, cost sheets, call sheets and production documents.
- 04
Bring AI into your workflow
Ideas, scripts, pitches, pre-visualisation and production planning.
- 05
Get closer to commercial work
Get feedback and build industry connections.
Director & Co-Founder, Studio Fry
Devang Singh
15+ years of experience on set · 600+ commercial ad films
Creative direction meets budgets, brands, agencies and production.
His work spans campaigns for major Indian and global brands.
12Before we roll
A few good questions.
Everything you need before your first class.
No. Working film professionals and newcomers can join.
An actual class from the 3 Month Private Cohort.
Experience the program before deciding to join.
Recordings, presentation decks and notes are shared after every class.
You can also attend the class once more live.
Ideas. Scripts. Pitches. Pre-visualisation.
Production planning. Editing. Social ads.
Projects worth ₹5,000 onwards, up to ₹3 lakh.
Eligible members see selected projects before they are posted publicly.
13Your next scene starts here
Don’t decide on ₹75,000 yet.
Take the ₹99 Trial Class. Experience it, then decide.
Live On Zoom
- Date
- 18th October (Sun)
- Time
- 11:00 AM IST
- Language
- English
₹99Regular price ₹99913 seats left